Paper should be double spaced in Times New Roman font (or its equivalent) which is no greater than 12 points in size. The paper should use at least two sources in APA format. One source can be your textbook. Make sure you cite everything you paraphrased, e.g. not just at the end of a paragraph. For this assignment, read the article “Me-too marketing”. In your own words explain what me-too marketing is. Provide at least two examples not mentioned in the article. Do you think me-too marketing is an effective marketing strategy? Why or why not?


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